Brand book
How Café TonTon looks and sounds: their green, their cream, their words.
Wordmark
Their logo, from tontonagency.com: green on cream or white, cream on the green footer. Never retyped, redrawn or filled with a photograph. The TONTON pattern runs down both sides of the first screen on a desktop.
Colour
Cream
#F0EFE2
The ground of every page.
Panel
#E4E2D2
One tone step, for panels and the dock.
Green
#006E4B
Headlines, the logo, buttons, the highlighted phrase, and the footer's ground.
White
#FFFFFF
Their sign and cups: panels on cream.
Ink
#111111
Every running line.
Type
Cato x
lululemon
TonTon Bubble, drawn from the T, O and N of their logo, with Ultra from their Agency Book behind it. Every headline.
Matcha for your peace, espresso for your fire.
Coffee, culture & good vibes only.
Helvetica Neue for every other line, 21px body. Bold for key words. Labels in capitals tracked 0.42em, the nav at 0.32em.
Tieckstrasse 1 · Berlin-MittePhotographs
Their own photographs and films only. People, the counter, the pavement. No stock, no generated pictures, no burned-in Instagram text.
Voice
Their words first. The tagline is theirs:
Coffee, culture & good vibes only.
Short and warm. One idea per sentence.
One phrase per section in a green bar, never in a headline.
Only what is true. No prices, no reviews, no invented events.
Café TonTon, Tieckstraße 1, 10115 Berlin-Mitte.
@lecafetonton